He's sick of his dead end job and dead end life in a dead end town up north, so he moves down to London and lands a job in the glamorous world of magazine advertising. As he gets sucked into the smoke and mirrors power play of the city's corporate elite, he soon realizes the streets are paved with something much darker than gold...... The W1nners' Club - Part One is the advertising industry's answer to, 'The Wolf of Wall St.' with a twist of 'Trainspotting' thrown in - only more debauched and featuring one less helicopter.