The Web Writer's Guide
Autor Darlene Maciuba-Koppelen Limba Engleză Paperback – 15 apr 2002
Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications.
The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter.
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Specificații
ISBN-13: 9780240804811
ISBN-10: 0240804813
Pagini: 344
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.64 kg
Ediția:1
Editura: CRC Press
Colecția Routledge
ISBN-10: 0240804813
Pagini: 344
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.64 kg
Ediția:1
Editura: CRC Press
Colecția Routledge
Public țintă
Professional Practice & DevelopmentCuprins
Quick Start Section; Web World Statistics; Differences in the Web World; Web Site Principles; Usability; Web Content Accessibility Guidelines; Navigation Cues; Getting Ready to Write; A Primer on Using Search Engines; Writing Content for the Web; Online writing principles; Personality; Humor; You; Stickiness; User-Generated Content; Active voice; Total Package; Credibility; Date documents; Joltage; Titles; Subheadings; Leads; Links; Lists; Long Documents; Microcontent; Content Checklist; Newspaper Style; Nielsen's (3 Step) Guidelines for writing for the Web; Wordiness; Editing Your Online Writing; E-zines; E-Mail Newsletters; Finding Online Writing Jobs; Marketing and Promoting Yourself as an Online Writer; Corporate Communication (Internets, Extranets, Intranets); E-Commerce on the Web; Copyright in the Web World; Contracts and Electronic Rights; Online News; Appendix; Online Learning; E-Books; Glossary; Index
Notă biografică
Darlene Maciuba-Koppel is an experienced freelance print and online writer. She has created training materials for such clients as AT&T and numerous pharmaceutical companies, including Web-based training, methods and procedures, and job aids.
Recenzii
"...a comprehensive review of the material to consider when writing for the World Wide Web side-by-side with important business considerations." - Rebecca C. Hall, TechnicalCommunication
"...a comprehensive review of the material to consider when writing for the World Wide Web side-by-side with important business considerations." - Rebecca C. Hall, TechnicalCommunication
"This book brings together in a relatively short space the highlights of important concepts that make for good, solid, and even great online writing." - Rebecca C. Hall, TechnicalCommunication
"...a comprehensive review of the material to consider when writing for the World Wide Web side-by-side with important business considerations." - Rebecca C. Hall, TechnicalCommunication
"This book brings together in a relatively short space the highlights of important concepts that make for good, solid, and even great online writing." - Rebecca C. Hall, TechnicalCommunication