A Management handbook - recipes for corporate renewal. The book is a step by step guide to implementing creativity as a core strategy. The book concentrates on how to manage the conflicting skills of management for efficiency and sound administration on the one hand, and co-existing with the unorthodox and high risk environment of creative development. This latter set of skills is the opposite of traditional "safe orthodoxy". The book leads the reader to enable these two opposite skill sets to productively co-exist to lead to regeneration and new growth.