The answer in this small but dense book written by a Data professional herself (Filomena Maggino is a full professor of Statistics at "La Sapienza" University of Rome) is that not only does it make sense to reaffirm qualitative parameters but that it is urgent to turn our daily lives and our complex societies around by orienting them toward a New Humanism that identifies Integral Well-being as the "pole star" of individual and political action. To move in this direction, it is important, on the one hand, to clarify some basic concepts and focus on the right issues (what is meant by "well-being"? What does "quality of life" mean? And what do we refer to when we talk about "sustainability"...); on the other hand, it is necessary to address the field of action, providing very practical directions for initiating political projects of "humanizing renewal," according to the terminology used by Marco Guzzi.