What do you find most frustrating about marketing at trade shows? Is the cost? Is it the thousand details that go into attending a show? Do you worry if you're in the right show or shows? Do you really worry that you're getting a return on your trade show marketing budget? If you answered 'yes' to any of these questions this book is for you. This book takes you step-by-step through 147 trade show marketing strategies so you know EXACTLY what to do before the show, during the show, and after the show to get the best results. Tips that can improve your ROI 2X, 4X or even 10X.