Bestselling novelist Elisa Lorello came not from a literary background but a rhetorical one, where the purpose of writing is achieved by attention to audience, style, and genre. She honed this approach as a longtime academic writing instructor, and now she's imparting it in this book. What this book is: 1. A course in writing, with an emphasis on storytelling and process. 2. A collection of practices and experiences from Elisa's career as a novelist, as well as those of other successful storytellers. With her signature style of wit and enthusiasm, Elisa aims to instruct, motivate, and inspire writers to develop the writing habit through knowledge, skill, and desire.