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Think Public Speaking Plus Mysearchlab with Etext -- Access Card Package de Isa N. Engleberg

Think Public Speaking Plus Mysearchlab with Etext -- Access Card Package

Autor Isa N. Engleberg, John R. Daly
en Limba Engleză Mixed media product – 31 mai 2012
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE Debuting in its first edition, "THINK Public Speakinguses" the popular magazine-style format of Pearson s THINK series and""blends the how and why of effective public speaking into a highly visual, reader-friendly overview. "THINK Public Speaking" is a lively, accessible treatment of the core concepts of public speaking, filled with practical advice and examples and grounded in theory and research. "THINK Public Speaking" provides students with all the essentials for speaking successfully in the classroom and beyond and at less than half the cost of a traditional text. "
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Specificații

ISBN-13: 9780205843671
ISBN-10: 0205843670
Pagini: 416
Dimensiuni: 216 x 274 x 15 mm
Greutate: 0.84 kg
Editura: Pearson

Cuprins

PART I: THINK BASICS Chapter 1 Principles of Effective Speaking The Benefits of Effective Speaking Defining Public and Presentation Speaking The Public Speaking Tradition The Key Elements and Guiding Principles The Dynamic Presentation Model Effective and Ethical Speaking Chapter 2 Speaking with Confidence You Are Not Alone Understanding Communication Apprehension Misconceptions About Speaking Anxiety Building Confidence Reducing Speaking Anxiety Practice Matters Chapter 3 Listening and Critical Thinking The Challenge of Listening The Audience's Listening Responsibilities The Speaker's Listening Responsibilities The Shared Responsibilities of Speakers and Listeners What Is Critical Thinking? The Fallacies of Argument Critical Thinking Strategies for Speakers PART II: THINK PREPARATION Chapter 4 Purpose and Topic Differentiating Types of Speeches Determining Your Purpose Choosing an Appropriate Topic Beginning Your Research Now Chapter 5 Audience Analysis and Adaptation Focusing on Your Audience Knowing Your Audience Gathering Audience Information Adapting to Your Audience Chapter 6 Speaker Credibility and Ethics The Power of Speaker Credibility The Components of Speaker Credibility Developing Your Credibility Good Speeches by Good Speakers The Good Audience Chapter 7 Speech Setting and Occasion Logistics Media Support Occasion Appearance PART III: THINK CONTENT AND ORGANIZATION Chapter 8 Research and Supporting Material Supporting Your Content Testing Your Supporting Material Documenting Your Content Chapter 9 Organization and Outlining Understanding Why Organization Matters Determining Your Key Points Outlining Using the Speech Framer Choosing Organizational Patterns Connecting Your Key Points Organizing Creatively Chapter 10 Introductions and Conclusions Introductions as Mini-Speeches Ways to Begin Starting Strong Conclusions as Mini-Speeches Ways to End Ending Effectively PART IV: THINK ENGAGING YOUR AUDIENCE Chapter 11 Engaging Language The Nature of Language The CORE Speaking Styles Stylistic Devices Your Language and Your Audience Chapter 12 Generating Audience Interest Overcoming Audience Disinterest The Power of Stories The Value of Humor The Benefits of Audience Participation The Advantages of Immediacy Chapter 13 Delivering Your Speech The Role of Delivery Forms of Delivery Using Notes Effectively Components of Vocal Delivery Vocal Clarity and Correctness Components of Physical Delivery Mediated Presentations Chapter 14 Presentation Aids The Functions of Presentation Aids Types of Presentation Aids Choosing the Medium Visual Design Principles Delivering Your Presentation Aids PART V: THINK SPEAKING IN ACTION Chapter 15 Speaking to Inform What Is an Informative Speech? Informative Communication Strategies Insider Secrets of Informative Speakers Informative Speaking in Action Chapter 16 Speaking to Persuade Persuading Others Building Persuasive Arguments The Elaboration Likelihood Model of Persuasion Persuasive Organizational Patterns Persuasive Speaking in Action Chapter 17 Speaking on Special Occasions Special Occasion Speeches Introducing a Presenter Toasts Eulogies Sales Presentations Humorous Speeches Question-and-Answer Sessions Impromptu Speaking Special Occasion Speaking in Action Appendix A Speaking in Groups Group Presentations Public Group Presentations Team Presentations Private Group Presentations Communicating in Groups Appendix B Sample Speeches Abraham Lincoln, Gettysburg Address George W. Bush, Speech at "Ground Zero" Julie Borchard, The Sound of Muzak Regina Smith, What's Fair Is Fair Nick Jonas, Diabetes Awareness Hillary Rodham Clinton, Presidential Campaign Concession Speech