Think to Win: Unleashing the Power of Strategic Thinking
Autor Paul Butler, John Manfredi, Peter Kleinen Limba Engleză Hardback – 16 aug 2015
In today’s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist.
Think to Win helps business leaders expand strategic thinking out of the purview of “the elite few” and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.
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Specificații
ISBN-13: 9780071840958
ISBN-10: 0071840958
Pagini: 240
Dimensiuni: 165 x 234 x 23 mm
Greutate: 0.44 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
ISBN-10: 0071840958
Pagini: 240
Dimensiuni: 165 x 234 x 23 mm
Greutate: 0.44 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
Cuprins
ACKNOWLEDGMENTS v
INTRODUCTION: 1
CHAPTER 1: New Thinking for Winning 5
CHAPTER 2: Principles for Winning 15
CHAPTER 3: What It Takes to Win 39
CHAPTER 4: Key To Winning 67
CHAPTER 5: Vision: Seeing the Future of Winning 83
CHAPTER 6: Strategies: Making the Right Choices 101
CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting 117
CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning 139
CHAPTER 9: The Winning Never Ends: Anchoring Change 163
EPILOGUE: Turning Over the Hourglass 183
APPENDIX A: Organizational Alignment Survey 189
APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing 197
GLOSSARY 211
INDEX 215
INTRODUCTION: 1
CHAPTER 1: New Thinking for Winning 5
CHAPTER 2: Principles for Winning 15
CHAPTER 3: What It Takes to Win 39
CHAPTER 4: Key To Winning 67
CHAPTER 5: Vision: Seeing the Future of Winning 83
CHAPTER 6: Strategies: Making the Right Choices 101
CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting 117
CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning 139
CHAPTER 9: The Winning Never Ends: Anchoring Change 163
EPILOGUE: Turning Over the Hourglass 183
APPENDIX A: Organizational Alignment Survey 189
APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing 197
GLOSSARY 211
INDEX 215