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Third Generation R & D: Managing the Link to Corporate Strategy de Philip A. Roussel

Third Generation R & D: Managing the Link to Corporate Strategy

Autor Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson
en Limba Engleză Hardback – 31 mar 1991
Three management and technology consultants argue that rather than either letting research and development departments have a free hand, or subjecting them to strict conditions, corporate managers should integrate the department's directions into the company's overall strategy. Annotation copyright
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Specificații

ISBN-13: 9780875842523
ISBN-10: 0875842526
Pagini: 192
Dimensiuni: 165 x 247 x 24 mm
Greutate: 0.47 kg
Ediția:New.
Editura: Harvard Business Review Press
Colecția Harvard Business Review Press

Descriere

Research and development is the place where new technologies grow and where old ones are made better. Many companies realize that their ability to survive and prosper in the years to come is directly related to the proper management of their R&D functions. The method put forth in this book shows an approach which will make R&D a useful tool in the goal to stay competitive. Must reading for managers, strategic planners, and researchers.