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This Is Service Design Thinking de Marc Stickdorn

This Is Service Design Thinking

Autor Marc Stickdorn, Jakob Schneider
en Limba Engleză Paperback – 2 feb 2014
ThisisServiceDesignThinkingintroducesaninter-disciplinaryapproachtodesigningservices.Servicedesignisabitofabuzzwordthesedaysandhasgainedalotofinterestfromvariousfields.Thisbook,assembledtodescribeandillustratetheemergingfieldofservicedesign,wasbroughttogetherusingexactlythesameco-creativeanduser-centredapproachesyoucanreadandlearnaboutinside.Theboundariesbetweenproductsandservicesareblurringanditistimeforadifferentwayofthinking:thisisservicedesignthinking.Asetof23internationalauthorsandevenmoreonlinecontributorsfromtheglobalservicedesigncommunityinvestedtheirknowledge,experienceandpassiontogethertocreatethisbook.Itintroducesservicedesignthinkinginmanneraccessibletobeginnersandstudents,itbroadenstheknowledgeandcanactasaresourceforexperienceddesignprofessionals.Besidesanintroductiontoservicedesignthinkingthroughfivebasicprinciples,aselectionofindividualperspectivesdemonstratethesimilaritiesanddifferencesbetweenvariousdisciplinesinvolvedinthedesignofservices.Additionally,thebookoutlinesaniterativedesignprocessandshowcases25adaptableservicedesigntools,exemplifyingthepracticeofservicedesignwithfiveinternationalcasestudies.Thebookconcludeswithaninsightintothecurrentstateofservicedesignresearchandsetsservicedesignthinkinginaphilosophicalcontext.Incollaborationwith:(inalphabeticalorder)KateAndrews(UK),BeatrizBelmonte(E),RalfBeuker(GER),FergusBisset(UK),KateBlackmon(UK),JohanBlomkvist(SE),SimonClatworthy(NO),LaurenCurrie(UK),SarahDrummond(UK),JaminHegeman(USA),StefanHolmlid(SE),LukeKelly(NL),LucyKimbell(UK),SatuMiettinen(FI),AsierPérez(E),BasRaijmakers(NL),JakobSchneider(GER),FabianSegelström(SE),MarcStickdorn(A),RenatoTroncon(IT),GekevanDijk(NL),ArnevanOosterom(NL),ErikWidmark(S)
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Specificații

ISBN-13: 9789063692797
ISBN-10: 906369279X
Pagini: 376
Ilustrații: 200 Diagrams
Dimensiuni: 172 x 231 x 32 mm
Greutate: 0.86 kg
Ediția:Nachdruck
Editura: BIS Publishers B.V.

Descriere

This is Service Design Thinking introduces an interdisciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design,was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, aselectionofindividualperspectivesdemonstratethesimilaritiesanddifferencesbetweenvariousdisciplinesinvolvedinthedesignofservices.Additionally,thebookoutlinesaniterativedesignprocessandshowcases25adaptableservicedesigntools,exemplifyingthepracticeofservicedesignwithfiveinternationalcasestudies.Thebookconcludeswithaninsightintothecurrentstateofservicedesignresearchandsetsservicedesignthinkinginaphilosophicalcontext.Incollaborationwith:(inalphabeticalorder)KateAndrews(UK),BeatrizBelmonte(E),RalfBeuker(GER),FergusBisset(UK),KateBlackmon(UK),JohanBlomkvist(SE),SimonClatworthy(NO),LaurenCurrie(UK),SarahDrummond(UK),JaminHegeman(USA),StefanHolmlid(SE),LukeKelly(NL),LucyKimbell(UK),SatuMiettinen(FI),AsierPérez(E),BasRaijmakers(NL),JakobSchneider(GER),FabianSegelström(SE),MarcStickdorn(A),RenatoTroncon(IT),GekevanDijk(NL),ArnevanOosterom(NL),ErikWidmark(S)

Notă biografică

Marc Stickdorn (Author)
Marc Stickdorn is a German entrepreneur and service design consultant. He works with organizations to integrate service design in organizational structures and processes to reduce development costs of new products and services and to increase customer experience. In 2010, Marc and Jakob published the award-winning book "This is Service Design Thinking". He is a visiting professor at various business and design schools.
In 2012, Marc co-founded smaply, a web-based software to visualize personas, stakeholder maps, and customer journey maps. In 2013, he co-founded ExperienceFellow, a combination of smartphone apps and web-based software to research customer experience. ExperienceFellow is based on mobile ethnography; an approach Marc develops since 2008. Although he won several best paper awards for his academic publications on mobile ethnography, he still did not finnish his PhD.


Jakob Schneider (Author)
Jakob Schneider is a visual designer and consultant. He is partner and creative director of design agency KD1 as well as co-founder and lead designer of startups Smaply and ExperienceFellow. Since 2006, he has worked for brands like VW, Siemens, MetaDesign and Deutsche Telekom. Jakob co-published "This is Service Design Thinking" with Marc Stickdorn in 2010 and speaks at universities, conferences and agencies. Besides his daily agency business, Jakob works on digital tools for Service Designers.