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This Note's for You: Popular Music + Advertising = Marketing Excellence

Autor David Allan
en Limba Engleză Paperback – 19 ian 2015
From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the "Lose Yourself" video, the choir had no idea Eminem would show up. Originally the Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. Itshows where this art in advertising form has been, where it is now, and provides the foundation for where it will go."
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Specificații

ISBN-13: 9781631570018
ISBN-10: 1631570013
Pagini: 202
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.28 kg
Editura: Business Expert Press

Notă biografică

St. Joseph's University