We live in a time where more and more people are creating their own brands. With incredible technology at our fingertips, and previously unimagined access to the global marketplace, starting your own brand has never been easier. But at the same time, the world has become incredibly cluttered. While starting a brand has never been easier, building a well-loved brand has never been harder. Building a successful brand in this cluttered world is predominantly a battle for the heart. Just think of all the successful brands you know. I bet they're brands who've fostered a deep affection from their tribe. They're not simply brands with the largest advertising budgets, the savviest slogans, or the largest social media followings. The most successful brands are the ones who've built the deepest bonds. In this timely and practical book, Darryn Altclass invites you to cultivate long-lasting devotion by focusing on brand qualities that people love. The qualities illustrated in this book are timeless. They're not gimmicks or quick fixes, but qualities that have always mattered to human beings, and always will.