Three Times Beautiful (3TB) is an expression of a man's fascinating discovery of a woman's aesthetic beauty. 3TB is formulated using a "systems thinking" modeling approach. Powerful beauty models are used to guide the reader through a woman's component beauty features to a woman's holistic beauty. The expression is also human-centric by exploring a woman's beauty phenomenon through a man's five human senses. A woman's beauty is described as three distinct pillars of beauty, which are Physical Beauty, Dynamical Beauty, and Human Quality Beauty. The distinct pillars of beauty are integrated to discover a woman's Holistic Beauty.