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Ticket Operations & Sales Management in Sport

Autor James Reese
en Limba Engleză Paperback – 29 mar 2012
In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters will cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.
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Specificații

ISBN-13: 9781935412205
ISBN-10: 1935412205
Pagini: 198
Dimensiuni: 253 x 180 x 13 mm
Greutate: 0.35 kg
Editura: Fitness Information Technology, Inc, U.S.

Cuprins

Foreword; Ticket Operations History & Background; Ticketing Technology; Customer Service & Customer Relationship Management (CRM); Priority Systems; Ticket Pricing; Ticket Sales Process; Ticket Distribution; Secondary Ticket Market; Legal Aspects of Ticket Operations; Policy Development; Internships & Job Preparation; Securing a Job in Ticket Operations or Ticket Sales; Index.