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TikTok For Dummies

Autor J Stay
en Limba Engleză Paperback – 30 iun 2021
It's not too late to get on the TikTok train!

You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact?

In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok's millions of users in a fun and productive way. He'll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light.

You'll discover how to:
  • Install the app and create a profile that attracts followers and views
  • Learn about the latest security issues and keep yourself safe on the platform
  • Find the best content that's most relevant to you so you can engage with the community
  • Create your own videos that resonate with the TikTok audience and have viral potential
Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.
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Specificații

ISBN-13: 9781119803416
ISBN-10: 1119803411
Pagini: 208
Dimensiuni: 163 x 225 x 12 mm
Greutate: 0.27 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Notă biografică

Jesse Stay is a data scientist, a digital strategist, and an author best known for his books Facebook Application Development For Dummies, Minecraft For Dummies, and Minecraft Recipes For Dummies.

Cuprins

Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 3 Where to Go from Here 5 Part 1: Getting Started With Tiktok -- The Movie Studio In Your Pocket 7 Chapter 1: Using TikTok for the First Time 9 Downloading TikTok for Your Mobile Device 10 Creating Your Account 11 Exploring Your Settings 14 Updating your profile 15 Updating your profile and privacy settings 17 Creating Your First TikTok Video 19 Chapter 2: Browsing TikTok 25 Browsing on the Home Screen 25 Liking and Commenting 27 Sharing Videos 30 Listening to Your Audience: Direct Messages and Inbox Notifications 33 Responding to comments and mentions 35 You've got mail! Checking your DMs 37 Discovering Users and Content 38 Chapter 3: Diving Deeper: Creating TikTok Videos 41 Starting a Recording 42 Picking Sounds for Your Video 47 Choosing Effects for Your Video 50 Selecting a Filter for Your Video 53 Recording in TikTok versus Uploading 55 Using Templates to Show Off Your Photos 57 Chapter 4: Publishing Your TikTok Video 61 Adjusting Clip Size after Recording 62 Adding Filters and Effects to Recorded Videos 65 Adding filters after recording 65 Adding effects after recording 65 Adding Sound to Recorded Videos 68 Using sounds from TikTok 68 Adding voiceover and narration 70 Adding voice effects 72 Adding Text and Stickers to Recorded Videos 73 Adding text 73 Adding stickers and emojis 76 Pinning stickers, emojis, and text 78 Publishing Your Video 79 Creating a description and tagging 79 Editing the cover image 81 Setting privacy and sharing 83 Chapter 5: Acclimating to TikTok Etiquette and Culture 85 Becoming Familiar with TikTok Culture 86 Speaking TikTok Jargon 88 Knowing When to Like, Follow, or Share 90 Winning Friends and Influencing People 92 Catching the attention of major influencers 93 Helping other TikTokers 93 Understanding TikTok's Rules 95 Chapter 6: Staying Safe on TikTok 99 Setting Up Your Account Privacy 99 Keeping Your Children Safe 104 Protecting kids under 13 104 Family pairing for teens 13 to 17 104 Dealing with Bullies and Trolls 107 Part 2: Building Your Tiktok Following 109 Chapter 7: Looking at Your Profile Stats 111 Understanding the Value of Followers 111 Breaking Down Your Following, Followers, Likes, and Views 113 Looking at Detailed Account Analytics 114 Chapter 8: Creating Viral Content 119 Understanding the TikTok Algorithm 119 Identifying Trending Content 124 Checking the discover page 124 Finding content through search 127 Grabbing Your Viewers' Attention 128 Stay positive 129 Keep your content clean 129 Invoke emotion 131 Use a ring light and microphone 131 Clarify and organize your message 132 Consider third-party tools 132 Chapter 9: Reaching New Audiences with Advanced Features 137 Duetting with Your Favorite Videos 138 Stitching the End of a Video 141 Livestreaming When You're TikTok Famous 142 Part 3: Using Tiktok as a Business Tool 147 Chapter 10: Using TikTok to Grow Your Business 149 Understanding How Your Business Fits with TikTok 150 Knowing Your Audience and Competition 151 Integrating TikTok into Your Funnel 155 Creating Content That Sells 157 Chapter 11: Understanding TikTok Analytics for Your Business 159 Knowing Which Data Is Important 160 Understanding TikTok Analytics 161 Getting Data from Third-Party Tools 164 Part 4: The Part of Tens 165 Chapter 12: My Ten Favorite TikTok Accounts 167 Learning about ADHD with Catieosaurus 168 Drawing with Dan Povenmire 168 Following the Journey with Lexi McDonald 169 Dancing with Bao Tran 169 Interacting with Cheech & Chong 170 Making Money with Trevin Peterson 171 Sharing Pride with Josh Helfgott 171 Getting Inspired with Shontez Davis 172 Anchoring the News with Marcus DiPaola 172 Learning about TikTok Trends with Jera Bean 173 Chapter 13: Ten TikTok Business Accounts Doing It Right 175 Sharing the News with The Washington Post 176 Knowing Your Audience with Taco Bell 177 Partnering with Dunkin' 178 Dancing with Break the Floor 179 Placing Product with Pop Sockets 179 Playing Sports with the Utah Jazz Bear 180 Recruiting Influencers with Bang Energy 181 Entertaining with The Tonight Show Starring Jimmy Fallon 182 Being Prepared with the American Red Cross 184 Engaging Your Audience with Chipotle 185 Chapter 14: Ten Ways to Grow Your Following 187 Be Transparent and Vulnerable 187 Stay Consistent 188 Know Your Audience 188 Include Your Community 188 Build Up and Promote Others 188 Engage Your Audience 189 Be Entertaining 189 Join Other Influencers 189 Follow Similar Accounts 190 Go Live 190 Index 191