Why should the sociologist concern himself with time? asks Franco Ferrarotti in his latest work. Temporality is, he argues, the essential fluid dimension in the study of the social. Including time as a factor in sociological analysis is the only way to reintroduce the dynamic moment of social reality as a mental construct into an analytical process otherwise reified by the limits of quantitative methods. Ultimately, Ferrarotti contends, the usual way of laying out and proceeding with sociological analysis must be decisively inverted. This book is challenging reading for the sociologist and philosopher alike.Why should the sociologist concern himself with time? asks Franco Ferrarotti in his latest work. Temporality is, he argues, the essential fluid dimension in the study of the social. Including time as a factor in sociological analysis is the only way to reintroduce the dynamic moment of social reality as a mental construct into an analytical process otherwise reified by the limits of quantitative methods. The biographical and autobiographical approaches are also rooted in time. They elicit a problematic human situation and distinguish radically between the technical problem, resolvable through the exact practical application of a given, ideally indifferent, and interchangable formula, and the human dimension. Ultimately, Ferrarotti contends, the usual way of laying out and proceeding with sociological analysis must be decisively inverted. The order of priorities in the research process now followed in the human sciences tends to encourage the loss of the sense of the problem through the crude postulation of technical and human problems as equivalent. Time, Memory, and Society will be challenging, thought provoking reading for the sociologist, social theorist, and philosopher.