5 Top Reasons PR Is Important is written to have a concise understanding of what "Public Relations" truly is to our society. Being that technology has taken over it takes away from the face to face interactions. Building relationships is essential in today society. People have to know that they can trust your "Brand." PR is building timeless relationships with people. Whether it is having coffee with the owner of the book store, shaking someone hands and making eye contact, or by far my favorite a long conversation with a national media outlet. The Icing on the cake about PR is learning to pitch your story. Who is your audience? What is your story saying about your brand? Our Favorite: Can people relate to your story? Your story is your "Brand" and Your "Brand" must have a story that warm hearts to receive media attention bottom line. Enjoy the read. This "How To Tool" is essential to "Brands" small or large.