TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: Launching Your PR Campaign Ways to Approach the Press Creating Your Press Materials Using a Website or Blog in Your PR Campaign Sending Your Press Materials to the Media Doing Follow-Up Keeping Track of Your PR Getting Your Work Published Using E-Books to Promote Your Product or Service Creating a Package with Audiobooks And Videos Creating and Attending Networking Events Using the Social Media Assessing Your PR Campaign and More... "