So, you want to start your own business? Where do you begin? Entrepreneurship plays a major role in reforming and revitalising economies because it establishes new businesses and helps to grow existing ones. Entrepreneurial activity is a prerequisite for the success of economic growth, development, social well-being, job creation and political stability in a country such as South Africa. Tourism is the world's fastest growing sector and is regarded as one of the industries that can alleviate poverty through job creation. For tourism to play a pivotal role in our economy, skills must be developed at every level. Educating entrepreneurs is vital because entrepreneurs are the people who will drive our economy. Tourism Entrepreneurs has been written to fulfil this need. This well-written and exciting text provides guidance on all aspects of starting one's own business, including: recognising a business opportunity; understanding ten simples rules for a successful start-up; choosing a location; creating a business plan; assembling the necessary resources and managing and growing the new venture.