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Tourism Management – Analysis, Behaviour and Strategy

Autor Arch Woodside, Drew Martin
en Limba Engleză Hardback – 17 dec 2007
Planning and implementing successful tourism programs require in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. "Tourism Management" provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programs. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools and examples of tourism management decision-making.
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Specificații

ISBN-13: 9781845933234
ISBN-10: 1845933230
Pagini: 592
Ilustrații: Illustrations
Dimensiuni: 172 x 244 x 15 mm
Greutate: 1.34 kg
Editura: CABI
Locul publicării:United Kingdom