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Tourism Management

Editat de Terry V. Liu
en Limba Engleză Hardback – 31 oct 2006
Tourism appears to be an industry that anyone can understand, but in reality it is a very complex subject. It is a meeting ground for economics, sociology, anthropology, geography, ecology and national priority issues among other challenges. Issues of employment, prices and contribution to GDP are all a part of the scope of this book, as well. This new volume brings together research on tourism management from around the world.
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Specificații

ISBN-13: 9781600210587
ISBN-10: 1600210589
Pagini: 236
Ilustrații: tables & charts
Dimensiuni: 186 x 260 x 22 mm
Greutate: 0.75 kg
Editura: Nova Science Publishers Inc

Cuprins

Preface; An Assessment of Service Quality in Vietnam: The Cross-Cultural Perspectives of Chinese and American Tourists; Contradictions of Modernisation in China and the Implications for Community Tourism Development; Regional Tourism Attitude Maps: A Spatial Approach to Community Attitudes Towards Tourism in Regional Victoria, Australia; Micro Segmentation by Individual Tastes on Attributes of Tourist Destinations; Building a Long-Term Shared Perspective for Destinations in Stagnation: The Visioning Experience of Kusadasi; The Contributions of Economic Analyses to Tourism: A Survey; Cost, Benefits and Risk Assessment for Improving Performance of the Marine Tourism Industry; A Study of Technical Efficiency of International Tourist Hotels in Taiwan; Index.