Tourism Marketing Cities and Towns encourages those working in tourism to view tourism as more than a product but as a way to encourage economic development through brand awareness. This brand will use a citys already existing tourist attractions, distinctive cultural features, natural beauty and/or heritage. These unique features plus the available tourist services can then be packaged together and promoted to tourist segments including day visitors, business people and destination tourists. To create this branded package the student must learn how to analyze the urban tourist product, target the correct visitor group, plan the promotion and evaluate the impact. A special emphasis will be given to designing a promotion plan using branded events targeted at specific tourist segments.