Tourism marketing is an emerging discipline which has now become an individual field of study. This book unfolds the innovative aspects of tourism marketing which will be crucial for the progress of this field in the future. It explores and illustrates a diverse array of topics like destination marketing, cultural anthropology, cultural geography, heritage and local development, service management, etc., and develops a sound understanding of the subject. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject.