When a travelling salesman finds a town that's not on the map, he must choose between love and a long-held promise of untold riches. Beckman Spiers is a grey man in a grey world - and he's happy with that. After twelve years of routine and grind, he's again fighting to become The Pegasus Corporation's lauded Number One Salesman of the Year. Legend has it, Number Ones get so rich, they never work again. With a week to go, Beckman is gaining on his nemesis, smooth-talking Tyler Quittle. When a chance blowout on a deserted Arizona road leaves Beckman stranded, the enigmatic Saul arrives, and tows him to the curious neon-lit town of Sunrise. Here, he meets the glamorous Lolita Milan, sparks fly, and his fortunes change. Yet, Sunrise's small-town charms conceal secrets, and his world becomes one of fraught friendships, private investigators, and backstabbing business deals. What will he have to do to reach Number One? And what will he do if he wins the race? In this stylistic and mysterious romantic comedy, meet the most unique characters and get pulled into the colourful world of Sunrise.