Peter Pan, the eternal boy, never tired of repeating that he didn’t want to become an adult, he wanted to always remain a child. There are lots of us today who want to remain children, though this utopia is accompanied by something else: remaining children and at the same time being fashionable.This is what lies behind the adult craze for what are known in America as toyz, designer toys, urban vinyl, and urban toys: toys created by artists and designers. These special toys are aimed specifically at the adult market, given that their aim is not to amuse but to be cult objects.One of the most original toyz artists on the international market is Pete Fowler, who merges elements of pop illustrations, street culture, and music in his toyz. They are a new, explosive, pervasive and invasive artistic phenomenon that, also using confusion, can indiscriminately enter every aspect of contemporary life. They are ornaments, art objects, design objects, fetishes, games, etc.With this book Daniele Brolli illustrates all their potential and points out the numerous style currents being generated by this rapidly expanding phenomenon.