At Trade Show ROI we said it is better to be The Industry Expert For Ever. Take a minute and picture your company's web presence. How many web properties, Kindle book, Youtube videos, webinars does your company have? Are the profiles and content, fun, engaging, educational, interesting, action oriented, and interactive? Are you communicating with your prospects via different media, such as blogs, email, SMS, webinars, lumpy mail, voice broadcasts, Facebook and Twitter? What happens to your leads when your competition is doing everything mentioned above and created for themselves an Expert Industry Status. Next add the Science of Persuasion to your competitors content, messages and calls to action. Picture again how you process your Trade Show leads now, compared to how much more effective you will become once your company is considered The Industry Expert. Trade Show Leads To Sales will reveal the steps you need to take to become your Industry Expert. Then present an outline for an effective 26 week follow up system. Isn't it time you start putting the Fun back into Growing your business?