Trajectory: Startup
Autor Dave Parkeren Limba Engleză Hardback – 17 mar 2021
- Recruiting and working with cofounders
- Asking customers what product they want (customer development)
- How to build a tech product even as a non-tech founder
- How to get out of your head, ship a product, and make your first sale
Trajectory: Startup removes the mystery from the startup process and outlines a roadmap of tasks and timeframes, with monthly milestones and resources. This pre-accelerator program will help you get the momentum you need. Skip the Executive MBA and go make money! This guide makes starting a company accessible to a broad range of founders, investors, and employees who have the spark of innovation and drive to follow their dreams.
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Specificații
ISBN-10: 195329507X
Pagini: 256
Dimensiuni: 152 x 229 x 26 mm
Greutate: 0.48 kg
Editura: Benbella Books
Notă biografică
Cuprins
Contents Acknowledgments Foreword Introduction Part I Context Matters Chapter 1 Why Are You Doing This? Slide Zero: Starting with Your Why Chapter 2 What Do You Need to Do? It Starts with the Market Don't Forget the Product Selling into the Market Chapter 3 How Are You Going to Do It? Startups 101 Chapter 4 Why Do Startups Fail or Succeed? Chapter 5 Startup Economics The Venn of Business Models Two Perspectives-Founder and Investor How Investors Make Money
Part II Doing the Work Chapter 6 Ideation, Research, Competition, Markets, and Scorecard Ideation Researching Your Idea Competitive Landscape Markets Scoring Yourself Next Steps Chapter 7 Customer Development, Pivoting, Awkward Cofounder Discussions, and Telling Your Story Customer Development Pivoting Awkward Cofounder Discussions Telling Your Story Deliverables Chapter 8 Value Propositions, MVP, Features, and Costs Value Propositions Minimum Viable Product (MVP) Chapter 9 Marketing, Sales, Revenue Models, and Pricing Marketing Sales Pricing Chapter 10 Preparing to Pitch, Fundraising 101 Preparing to Pitch How to Value a Startup Dos and Don'ts of Fundraising Launching/Milestones
Part III Breaking Down Business Models Research Results Chapter 11 Business and Revenue Models The Fourteen Revenue Models Services/Fee for Service Commerce Subscription Metered Services Transaction Fee/Affiliate/Rentals Productize a Service Combinations Marketplace Lead Generation Gaming Advertising/Search New Media Big Data Licensing Summary-The Fifteenth Model? Part IV Go/No Go Chapter 12 Increasing Your Odds of Success Chapter 13 Startup Business Mechanics and Compensation Choosing a Startup Lawyer Compensation Chapter 14 Building the Community You Want to Be a Part Of Epilogue There is So Much More to Cover Failing Smart and Starting Over Addendum/Resources