Small Business Owners need to have the key intellectual tools, processes, and resources on top of good old-fashioned grit and drive. There are a few things businesses often have hanging over them from past marketing efforts that can penalize them according to current standards online. The search engines are very specific about what they like and don't like when it comes to directory listings and websites. Failure to comply with the current standards can have a dramatic negative impact on how often a business is shown in local searches. Google, Yahoo, Apple & Bing are the places to start. Adding a SMARTsite and locking it to the listings gives you a fully compliant presence with the search engines. Now it's time to look beyond the search engines to get more traffic and exposure. There are hundreds of alternate directories for every type of business that maintain listings. Xurli was built on the idea that the tools for success should be made available to anyone willing to invest in themselves. Google, Bing, & Yahoo each have their own internal list of local businesses, kind of like their own Yellow Pages. When you search on one of these search engines for a local business, part of the search is in their own list. To secure proper placement on these lists (and on the search engines' maps) you must claim and verify your business with each search engine and build out your listing to their specifications according to your type of business. Xurli handles the claiming, verification, building, and optimization of these listings for every type of local business. Xurli is on the phone daily with Google, Bing and Yahoo and currently has done over 12,000 such listings with over 70% success at achieving first page placement WITHOUT any SEO (Search Engine Optimization) required. Xurli designs & develops SMARTsites that comply, in every way, with the standards of all three search engines, and are continually updated, as new devices (iphones, androids, tablets, etc.) hit the market. SMARTsites are also built in such a way that "locks" them to the business's Google, Apple, Bing and Yahoo listings which helps improve the listing placement and prevents site or listing forgeries. Examples of shortcomings that can hurt a business's exposure are: 1) having a non-responsive (e.g., mobile and tablet friendly) website linked to the listing; 2) using cheap "mobile site generators" to reshuffle the site's content into a separate mobile-version; 3) letting the phone company generate the website and use tracking phone numbers to track leads; 4) having improper formatting of key elements in the website; 5) having inconsistencies between the website and the directory listing; 6) having too many keywords on the listing; 7) having too few keywords or poor keyword relevance on the listing; and 8) having redundant listings or websites that many businesses don't even know are out there. These are just a few of the dozens of things that limit many businesses' potential online exposure. Xurli's system for creating responsive SMARTsites is the most advanced system on the web of its kind. Xurli owns its own Content Management System called HubFix, which was the first system of its kind designed exclusively to generate responsive websites that comply in every way with search engine standards. Allowing your website to be constructed with sub-par or obsolete technology is a major cause of websites that malfunction on any of the hundreds of web-enabled devices (e.g., iPhones, iPads, smartphones, tablets, etc.). This, in turn, reduces market exposure for your website and your search engine listing. Many other marketing companies actually use Xurli to create their customers' websites for just this reason. Xurli currently supports over 2500 local business SMARTsites with over 85% success at achieving first page placement for the associated business listings. In all such cases, we are YOUR advocate and work hard for you to remedy any suc