Translating Business is an informative and fun read. It's accessible for businesspeople at various levels of experience, and it's a great reference for those looking to expand their business into new territories, which can be an incredibly daunting task. It takes complex ideas at both the macro and micro levels and explains them to readers in a way that is not only helpful but also kind and charming. The humor throughout, as well as the stories told from direct experience, will certainly draw in readers who want to know more about the overwhelming process of expanding their businesses overseas.

The book has a good, clear structure. The three primary sections are ordered in a way that allows the reader to move from the big picture ideas down to the more nitty-gritty details.

The tone throughout the book is very friendly and approachable. There are some complex ideas at play, but they're simplified for the audience so that new and intermediate business owners and managers can create a plan for expanding into new territories. The asides, often made in parentheses, are very humorous and add a light, conversational tone to the book.
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"This pleasant and informed book offers a practical introduction to the workings of global business. Drawing on his hands-on experience in international business, Matteo Bortolaso concisely explains and illustrates the key factors required to launch or conduct business across the world, from the point of view of a successful Italian business leader." (Marco Ceccagnoli, Professor of Strategy & Innovation at Georgia Tech Scheller College of Business)
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"An excellent guidebook to complement training in international business. With an extensive background in import-export, Matteo Bortolaso teaches practical lessons from his own experience in managing commerce in different countries and cultural settings. A great read to supplement entrepreneurship courses in a global economy, with plenty of hands-on examples and outlined dos and don'ts." (Lodovico Pizzati, Professor of Economics at University of Southern California (USC))
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"An easily understood cheat sheet that helps anyone in need of an uncomplicated guide to international business practices in various cultures. A starting point, that will help any prospective reader in getting off on the right foot without obvious errors, while avoiding embarrassment in business or social situations." (Jack Krippel, former VP of Sales & Marketing, THE MALISH CORPORATION)
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"A helpful tool to navigate the different mindsets that will direct the entrepreneur toward the right choices for its expansion plans, not only from a Profit & Loss prospective, but also to stimulate a deeper evaluation for a long-lasting investment." (Enrico Novella, Italian Honorary Consul in Romania, KW Forester senior partner)
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