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Travel and Tourism Public Relations

Autor Merly Fiscal Arjona
en Limba Engleză Hardback – 31 oct 2019
Offers a global perspective on public relations, and introduces readers to the travel and tourism industry. The book looks at transportation and its relationship with the public relations, and discusses the prospects of public relations as a tool of marketing in the tourism industry.
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Specificații

ISBN-13: 9781774072646
ISBN-10: 1774072645
Pagini: 265
Dimensiuni: 152 x 229 mm
Editura: Society Publishing

Notă biografică

Merly Fiscal-Arjona, MAT, Ph.D., Associate Professor IV of Laguna State Polytechnic University, Siniloan, Campus, Siniloan Laguna, Philippines. She graduated from the Laguna State Polytechnic University, Siniloan, Campus, with the Degree of Master of Arts in Teaching, Major in Technology and Home Economics. She took her Doctor of Philosophy Major in School Leadership and Management in St. Dominic Savio College, Caloocan, City. Her professional experience includes an assessor in different Hotel and Restaurant Competency in TESDA. She was also the former Dean of the College of Hospitality Management and Tourism, Siniloan Campus, Siniloan, Laguna, Philippines. She is an active member of Association of Administrators in Hospitality Hotel and Restaurant Management Educational Institution (AAHRMEI) and many more. She has attended seminars and trainings in Hotel and Restaurant Management and member of several professional organizations, At present, her greatest joy at the moment is to share her knowledge, expertise and give prestige to her students