TRIZ For Dummies

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• Business professionals and senior management looking for problem solving methods (Oxford Creativity have been getting more enquiries e.g. from the banking sector, as they look for methods for cost cutting and improved efficiency)
• Business professionals and senior management looking for innovation and/or creativity (ditto the above, particularly when they are looking for new products or markets, or find themselves having to deliver more with less)
• Lean and Six Sigma users (TRIZ is suggested as a solution generation tool, but usually in a week′s training is only given a 30 min talk  – so people are interested, but want to learn more)

• The engineering community who are researching TRIZ (most engineers buy more than one TRIZ book – and several have requested a non–technical version from us)
• Teachers (there is an increasing emphasis on teaching problem solving from primary school through to university)
• Business schools and MBA students
• Public sector management