Essay from the year 2016 in the subject Politics - Basics and General, grade: 1,3, http: //www.uni-jena.de/, language: English, abstract: When Donald Junior Trump 2016 firstly announced his intentions to run as President of the United States he was followed by a series of amused comments and articles in the media. Virtually no established media attributed Trump the chances to win the race for the nomination, not to mention the presidency itself. But week after week and primary after primary he forged ahead and finally he won the primaries. How could this once unimaginable situation become reality? The following essay tries to answer this question, whilst including factors like the internal structure of Trumps competitors-field and the individual weaknesses of his contestants. But yet, the main-factor of Trumps success - and therein lies the core-issue of this essay - can may be found by taking a deeper look at the intensity and the manner of the media coverage of Trump and his campaign.