Turning to Business for Support – How to Increase Gift Support: Successful Fundraising

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations broaden their support from businesses and corporations. It features:

• How to get a business solicitation program up and running
• Advice for securing first-time gifts from businesses
• Techniques to forge relationships with businesses
• Creative examples for approaching and soliciting businesses or corporations
• Ways to secure sponsorships as viable options for support
• How to recognize and steward business donors

Important topics covered include:

• In-kind gifts
• Presentations
• First-time donors
• Researching private companies
• Guest expert programs
• Publicity
• Vendor events
• Online sponsorships
• Business advisory councils
• Donor incentives
• Approaching entrepreneurs
• Grant proposals
• Stewardship practices
• Corporate gift policies
• Accountability
• Strategic partnerships

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.