Tweet Naked
Autor Scott Levyen Limba Engleză Paperback – 29 ian 2014
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.
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Specificații
ISBN-13: 9781599185156
ISBN-10: 1599185156
Pagini: 164
Ilustrații: figures
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.32 kg
Editura: Entrepreneur Press
ISBN-10: 1599185156
Pagini: 164
Ilustrații: figures
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.32 kg
Editura: Entrepreneur Press
Cuprins
Author Note ix
Preface
Foundations xi
Chapter 1
What Is Social Media? 1
It’s Like Going to a Party 2
Your Social Media Goals 3
It Can Make or Break Your Business 8
Who Are You? 12
Choose and Focus 14
Chapter 2
Transparency and Authenticity 19
Be Yourself 21
How to Be Transparent 22
The Art of Vulnerability 28
Transparent Profiles 30
It’s a Two-Way Street 32
Doing It Wrong: Transparency Can Hurt You 34
Consistency Counts 35
Chapter 3
Building Your Brand 39
The New Brand Building: Sharing
Enthusiasm and Creating Likability 40
Brand Building: Getting Started 41
Personal vs. Corporate Brand 43
Brand Consistency 45
Customer Service and Caring About People 46
Branding Via Your Corporate Culture 50
Brand Visibility: Techniques and Tactics 52
Chapter 4
Convergence Strategies and
Your Social Media Team 55
The Road to Convergence 56
24/7 . . . or Not 61
Your Target Market: Demographics 62
Preparation and Policies 65
Your Social Media Team 68
Chapter 5
Ways to Engage 75
Finding Your Audience 76
Steps to Encourage Engagement 80
Content Is King 81
Rules of Engagement 84
Tips for Each Platform 86
Case Study: Red Jumpsuit Apparatus 93
Chapter 6
How to Build a Following 97
Get Out There—In a Meaningful Way 97
Quality Is Job One in Social Media 99
Share Your Expertise 100
Selection and Editing 101
Retweeting 101
Your Following, Like Rome, Isn’t Built in a Day 108
Drill Down 109
Be a Part of the Community 109
How Many Followers Should You Seek? 110
Revisit Your Social Media Goals 113
Chapter 7
Measuring and Monitoring Your Success 115
The Possibilities 116
Three Keys to Success 117
Point Values for Metrics 118
Know What You Are Looking For 120
Conversion 121
Return on Investment 124
Three Ways to Utilize the Wealth of Analytics 125
It’s Still All About Your Goals 127
The Tools 128
Chapter 8
Advanced Social Media Tips and Tricks 133
Facebook 134
Twitter 136
YouTube 138
Pinterest 140
Resources 145
Websites Reporting on Social Media 145
Other Social Media/Social Networking
and Photo-Sharing Platforms 146
Finding Influencers 149
Web Data 150
Social Media Glossary 151
About the Author 155
Index 157
Preface
Foundations xi
Chapter 1
What Is Social Media? 1
It’s Like Going to a Party 2
Your Social Media Goals 3
It Can Make or Break Your Business 8
Who Are You? 12
Choose and Focus 14
Chapter 2
Transparency and Authenticity 19
Be Yourself 21
How to Be Transparent 22
The Art of Vulnerability 28
Transparent Profiles 30
It’s a Two-Way Street 32
Doing It Wrong: Transparency Can Hurt You 34
Consistency Counts 35
Chapter 3
Building Your Brand 39
The New Brand Building: Sharing
Enthusiasm and Creating Likability 40
Brand Building: Getting Started 41
Personal vs. Corporate Brand 43
Brand Consistency 45
Customer Service and Caring About People 46
Branding Via Your Corporate Culture 50
Brand Visibility: Techniques and Tactics 52
Chapter 4
Convergence Strategies and
Your Social Media Team 55
The Road to Convergence 56
24/7 . . . or Not 61
Your Target Market: Demographics 62
Preparation and Policies 65
Your Social Media Team 68
Chapter 5
Ways to Engage 75
Finding Your Audience 76
Steps to Encourage Engagement 80
Content Is King 81
Rules of Engagement 84
Tips for Each Platform 86
Case Study: Red Jumpsuit Apparatus 93
Chapter 6
How to Build a Following 97
Get Out There—In a Meaningful Way 97
Quality Is Job One in Social Media 99
Share Your Expertise 100
Selection and Editing 101
Retweeting 101
Your Following, Like Rome, Isn’t Built in a Day 108
Drill Down 109
Be a Part of the Community 109
How Many Followers Should You Seek? 110
Revisit Your Social Media Goals 113
Chapter 7
Measuring and Monitoring Your Success 115
The Possibilities 116
Three Keys to Success 117
Point Values for Metrics 118
Know What You Are Looking For 120
Conversion 121
Return on Investment 124
Three Ways to Utilize the Wealth of Analytics 125
It’s Still All About Your Goals 127
The Tools 128
Chapter 8
Advanced Social Media Tips and Tricks 133
Facebook 134
Twitter 136
YouTube 138
Pinterest 140
Resources 145
Websites Reporting on Social Media 145
Other Social Media/Social Networking
and Photo-Sharing Platforms 146
Finding Influencers 149
Web Data 150
Social Media Glossary 151
About the Author 155
Index 157
Notă biografică
CEO and President of Fuel Online, Scott Levy has been specializing in Internet marketing for over 15 years and is considered by many to be the absolute authority in the industry. Having pioneered many of the techniques and discovery over the years, he is a respected speaker and consultant. His writing can be read in Forbes, Entrepreneur Magazine, CNN, and other top notch publications. Levy was nominated for a 2014 Shorty Award for "social media's best business influencer" as well as recognized as a 2014 Hubbies finalist for "Influencer of the Year". He lives in Nashville, TN. Follow Scott on Twitter @FuelOnline
Textul de pe ultima copertă
MASTER THE ART OF AUTHENTICITY AND SOCIAL APPEAL
Social media marketer Scott Levy dares you to start stripping--lose your scripted messages, come out from behind your logo, and reveal some reality to increase your social media impact and finally start seeing results.
Scott Levy asks you to consider and use social media for what it is--a broadcast medium like TV or radio. Instead of channels, there are user profiles. Tweets and posts are the programs, and Levy provides a look into getting loyal viewers to stay tuned. Content matters but Context matters more. Scott hustles and is a true entrepreneur, and if you know me I love hustle!
-Gary Vaynerchuk, Author, Jab Jab Jab Right Hook
You want to go far, you need the fuel. You want to rock social media, you need Scott's book. He takes all the crap we hear on a regular basis and turns it into actual facts you can put towards increasing your business and revenue TODAY. Want to make sense of it all? Buy this book.
-Peter Shankman Founder, HARO (helpareporter.com) Co-Founder, Shankman-Honig (shankmanhonig.com)
There are very few good starting points for knowledge when it comes to figuring out how to work your way through the world of social media. As I read Levy's tips, I found myself nodding in agreement several times - as though I could've written them myself based on my own experiences. I'd have no need to write them now, though - I'd simply share this book!
- Chris Pirillo, Social Content Curator LockerGnome.com, @ChrisPirillo
I'm impressed with the work of Scott Levy of Fuel Online. Scott not only truly understands social media engagement, but he's one of Kred's top influencers. To really understand influencers, it is important to be one as well.
--Andrew Grill, CEO, KRED a leading social influencer platform
Guided by Levy and gaining insight from popular business brands, highly publicized personal brands, and small businesses, learn how to use social platforms to tactfully share your brand, seduce the masses, and create loyal brand champions and buyers.
Social media marketer Scott Levy dares you to start stripping--lose your scripted messages, come out from behind your logo, and reveal some reality to increase your social media impact and finally start seeing results.
Scott Levy asks you to consider and use social media for what it is--a broadcast medium like TV or radio. Instead of channels, there are user profiles. Tweets and posts are the programs, and Levy provides a look into getting loyal viewers to stay tuned. Content matters but Context matters more. Scott hustles and is a true entrepreneur, and if you know me I love hustle!
-Gary Vaynerchuk, Author, Jab Jab Jab Right Hook
You want to go far, you need the fuel. You want to rock social media, you need Scott's book. He takes all the crap we hear on a regular basis and turns it into actual facts you can put towards increasing your business and revenue TODAY. Want to make sense of it all? Buy this book.
-Peter Shankman Founder, HARO (helpareporter.com) Co-Founder, Shankman-Honig (shankmanhonig.com)
There are very few good starting points for knowledge when it comes to figuring out how to work your way through the world of social media. As I read Levy's tips, I found myself nodding in agreement several times - as though I could've written them myself based on my own experiences. I'd have no need to write them now, though - I'd simply share this book!
- Chris Pirillo, Social Content Curator LockerGnome.com, @ChrisPirillo
I'm impressed with the work of Scott Levy of Fuel Online. Scott not only truly understands social media engagement, but he's one of Kred's top influencers. To really understand influencers, it is important to be one as well.
--Andrew Grill, CEO, KRED a leading social influencer platform
Guided by Levy and gaining insight from popular business brands, highly publicized personal brands, and small businesses, learn how to use social platforms to tactfully share your brand, seduce the masses, and create loyal brand champions and buyers.