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#tweetsmart

Autor J.s. Mcdougall
en Limba Engleză Paperback – 15 mar 2012

"OK. I ve got my Twitter account now what can I do with it?" Sound familiar? "#tweetsmart" provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn t just another social media marketing book it s the anti-marketing how-to community-engagement book.

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.Put a new wrinkle on an old contest: "be the 10th person to tweet"Create a hashtag game around your company or productsInstead of polling, ask your followers to help you make a product decisionMake MadLibs out of your marketing copy or mission statementHold a scavenger hunt, and relay clues via TwitterOrganize a weekly Twitter chat on various subjectsSolicit funny product shots, using Twitter s photo-sharing utilitySpontaneously tweet from a store location: "Meet me now and win ""

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Specificații

ISBN-13: 9781449309114
ISBN-10: 1449309119
Pagini: 106
Dimensiuni: 153 x 226 x 6 mm
Greutate: 0.15 kg
Editura: O'Reilly

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