Type is Beautiful: The Story of Fifty Remarkable Fonts
Autor Simon Loxleyen Limba Engleză Hardback – 15 oct 2016
Type is Beautiful traces the history of fifty remarkable fonts. Thoroughly researched and visually exciting, it takes readers through the story of each font’s creation and distinct characteristics, as well as why it succeeded or failed. Some of the fonts were commissioned for major commercial or cultural projects. Edward Johnston’s iconic Johnston Sans, for instance, was created for the London Underground and remained there exclusively until a redesign in the 1980s. Other fonts became culturally significant unintentionally. The designer of the controversial Comic Sans created the typeface to fill the need for a font to fit the speech bubbles for a Microsoft program, never expecting it to become one of the world’s favorite—and most-maligned—fonts. Along the way, Loxley gives readers an unforgettable cast of characters, including Johannes Gutenberg, William Caslon, Nicolas Jenson, Stanley Morison, William Morris, and Thomas Cobden-Sanderson, the English artist and bookbinder who famously “bequeathed” the unique metal type created for his failed Doves Press to the Thames, casting the type into the river to prevent its future use.
Brimming with fascinating facts, Type is Beautiful is a highly informative and entertaining trip through a lesser-known aspect of history that turns out to have major significance for print and design culture. From Blackletter to Baskerville and Bodoni, you will find yourself looking at fonts with a newfound appreciation.
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Specificații
ISBN-10: 185124431X
Pagini: 288
Ilustrații: 50 halftones
Dimensiuni: 127 x 216 x 30 mm
Greutate: 0.48 kg
Editura: Bodleian Library, University of Oxford
Colecția Bodleian Library, University of Oxford
Notă biografică
Cuprins
Introduction
Gutenberg’s Bible Type
Jenson’s Roman Type
The Aldine Italics
Fraktur
Garamond
Caslon
Caslon’s English Arabick
Baskerville
Bodoni
Fat Face Italic
Two Lines English Egyptian
Pouchée’s 18 Lines No. 2
Braille
Chinese Advertiser Characters
French Antique
Typewriter Faces
Golden Type
Doves Type
Arnold Böcklin
Cloister Black
Centaur
Goudy Old Style
London Underground
Souvenir
Cooper Black
Neuland
Arrighi
Future
Broadway
Gill Sans
Times New Roman
Peignot
Stencil
Super Veloz
Helvetica
Calypso
Transport
Antique Olive
Data 70
Bloody Hell
Arcadia
Mason
Natwest
Comic Sans
Amanar
Channel 4 Fonts
Guardian Egyptian
Piel Script
Lushootseed
Zulia
Bibliography
Picture Credits
Index
Descriere
Behind every typeface is a story - who designed it, and why? What are its distinctive characteristics, and what cultural baggage does it carry? This book explores fifty of the most remarkable typefaces, dating from the birth of European printing in the fifteenth century (and the type used in the Gutenberg Bible - the first significant book to be printed in Europe) to the present day. It features key examples in the aesthetic development of typography (Caslon, Baskerville, Bodoni) and those fonts which have made a significant impact on the wider world. Many fonts have added style to something culturally important (such as Johnston Sans on the London Underground), or assumed a cultural significance of their own, sometimes by accident. The designer of Comic Sans, for example, created the typeface for use in speech bubbles for a Microsoft programme, never expecting it to become one of the world's favourite - and also most maligned - fonts. Through the fonts this book also examines the often colourful lives of the key designers in the evolution of typography: Johannes Gutenberg, William Caslon, Nicolas Jenson, Stanley Morison and William Morris, among others - including one who threw his unique set of metal type into the Thames to prevent others from misusing it - and the enduring influence they have had on print culture. Of equal appeal to general readers, designers and typographers, this book is a vibrant cultural guide to the aesthetic choices we make in order to spread the word.