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Type Specimens: A Visual History of Typesetting and Printing

Autor Professor Dori Griffin
en Limba Engleză Paperback – 26 ian 2022
Type Specimens introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers. This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice. Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.
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Specificații

ISBN-13: 9781350116597
ISBN-10: 1350116599
Pagini: 256
Ilustrații: 200 color illus
Dimensiuni: 189 x 246 x 16 mm
Greutate: 0.73 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom

Caracteristici

Provides context and inspiration for contemporary typographic practice through demystifying techniques and terminology, and showcasing a broad range of historical work and the development of typeface design

Notă biografică

Dori Griffin is an assistant professor in the School of Art + Design at Ohio University, where she teaches graphic design and design history. She earned her MFA in graphic design from the University of Florida and her PhD in design history from Arizona State University. Griffin's primary research centers around the history of popular visual culture and the role that type and image play in creating cultural identity.

Cuprins

Introduction1: Early BroadsidesEarly broadsides: form and functionPragmatic beginnings - the Ratdolt specimen of 1486Patterns of circulationMulti-tasking - specimens serving multiple purposesBroadsides: a lasting form2: Printers' ManualsPrinters' manuals: form and funtionShaping print cultureEstablishing shared knowledge and expectationsExpanding typographic optionsStandardizing printing vocabulariesExpressing visual stylesEvolving tastesConclusion3: Foundry Specimen BooksFormats and functionsComprehensive documentationElaborate displayCommercial utilityStylistic instructionInternational circulationMissionary zealCenters and peripheriesConclusion4: Industrial Methods and MaterialsTools for economizingSaving time, materials and moneyStandardization of formOrganizational redesign - ATF's exampleTools for mechanizationReproduction - electrotyping and the pantographExperiments with machine casting and compositionWood types as "new" toolsAn American (?) inventionAdvantages of wood typeAdvertising at large scaleConclusion5: Hot MetalHot metal: how and whyBenefitsDrawbacksNew formats for the specimenMega-booksLoose-leaf binders and supplements1-line specimensRoles of the specimenCommercial catalogsinstruction manualsDisplay devices for "good" mechanical typeDifferentiation and cooperationProgrammatic world viewsConclusion6: EphemeraNew formatsSupplements to binder systemsLeaflets and brochuresEmerging aesthetic trendsRevisiting historyDefining modernityNetworks of circulationImports, exports and adaptationsCultural specificity and stereotypingLocal, specific, and vernacular forms - Cyrillic and HebrewConclusion7: Photographic and Binary ProcessesPhototype: "inherently superior""Swift & Exact": how phototypesetting worksTypography, dematerializedAttitudes toward technologyInferiority - "the hand is the guide"Innovation - "interesting possibilities"Multiplicity - "for case, matrix, and film"Conclusion - toward a digital futurePostlude: Digital Type, Diverse FuturesBibliographyImage CreditsIndex