The Eighties was a special time for the creative people who participated, made up of absolute visual liberty with no fear of making mistakes, of the excessive or of Kitsch. This was all very exciting, the air I breathed, for example in New York or London, was full of creative liberty, in the knowledge of what the market wanted: ever-new ideas and the search for not-yet-discovered things. We could take the daring step and match styles that none would have done before. In the name of modernity, we had to try Strong tastes, decisive flavours; by now the world was entering into the "computer for all" era. Well-being and modernity were looking for the images that could assert them. So, the mix, strong and varied, was the essence of the Eighties, provocative even, to find new roads that have signposted the present time, such as the Postmodern Look in contraposition to the elegant Minimalism of Hi-Tech or Optical matched with Floreal, regular geometries and chaotic puzzles. Textures had invaded the market. With a new texture the same old, tired product lived again and became appetizing, quite apart from quality and innovation. To be visible always, come what may, was over-consumistic society's "must". It was ready to cannibalize any new stylistic idea to discover another. These were the Eighties, this is Ultra Pop. Also Available: Ultra Pop Graphics Vol.1 ISBN: 9788888766195 $135.00