The world of sales and marketing is changing rapidly. Customers are taking a self-serve approach to purchasing - avoiding salespeople, and doing their own research online before making their own decisions. Because of this, your marketing assets (especially your website) are now the primary sales-generation tool for your business, and your salespeople are quickly becoming a helpdesk to support your marketing. For nearly two decades, businesses like Amazon have recognised this - and have been fine-tuning their marketing. As a result, Amazon is nearly 7x more e ective at making sales than the typical ecommerce website! If you're not playing the new Mind Game and Numbers Game of marketing, you're missing out on an opportunity to leap ahead of your competitors in terms of sales, revenue, marketing opportunity, and growth.