Unconventional

An inspirational story about taking a chance, following your vision, and thriving in one of the US's wildest emerging industries, Unconventional profiles Jamie Andrea Garzot's journey as one of California's legal cannabis industry pioneers.
From office intrigues, personal crises, and shifting regulations to teamwork, innovation, and community leadership, Garzot holds nothing back in this business memoir. Learn how Garzot tuned out the naysayers—including her own business partner—kept her eyes on her vision, and refused to give power to all the things that could go wrong. In this memoir, Garzot tells how creative thinking, planning ahead, and forming connections in the most unlikely places contributed to her success in a continually shifting business landscape. With good-natured humor, Garzot unabashedly shares the challenges, mistakes, and lessons learned as she built her business from a four-figure capital investment into a two-store, eight-figure machine garnering the attention of and eventual acquisition by High Times, one of the biggest names in cannabis. Anyone who has ever dreamed of following their gut and reinventing their life will be inspired by Garzot's unusual and adventurous journey.