Understanding Business: 2024 Release ISE
Autor William Nickels, Jim McHugh, Susan McHughen Limba Engleză Paperback – 19 mar 2024
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Specificații
ISBN-13: 9781266813016
ISBN-10: 1266813012
Pagini: 744
Dimensiuni: 218 x 274 x 29 mm
Greutate: 1.32 kg
Ediția:14
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
ISBN-10: 1266813012
Pagini: 744
Dimensiuni: 218 x 274 x 29 mm
Greutate: 1.32 kg
Ediția:14
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
Cuprins
1 Taking Risks and Making Profits within the Dynamic Business Environment
2 Understanding Economics and How It Affects Business
3 Doing Business in Global Markets
4 Demanding Ethical and Socially Responsible Behavior
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business
7 Management and Leadership
8 Structuring Organizations for Today’s Challenges
9 Production and Operations Management
10 Motivating Employees
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Employee–Management Issues
13 Marketing: Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve
Bonus A: Working within the Legal Environment
Bonus B: Using Technology to Manage Information
Bonus C: Managing Risk
Bonus D: Managing Personal Finances and Investing
2 Understanding Economics and How It Affects Business
3 Doing Business in Global Markets
4 Demanding Ethical and Socially Responsible Behavior
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business
7 Management and Leadership
8 Structuring Organizations for Today’s Challenges
9 Production and Operations Management
10 Motivating Employees
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Employee–Management Issues
13 Marketing: Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve
Bonus A: Working within the Legal Environment
Bonus B: Using Technology to Manage Information
Bonus C: Managing Risk
Bonus D: Managing Personal Finances and Investing