There is very little professional training for digital content. Internet advice abounds, but changes rapidly, and isn't specific to the cultural sector. This book provides a comprehensive grounding in the skills, best practice, and tools needed for digital content editors and managers to succeed in the sector. Packed with tips, worksheets, and real-life examples, and covering areas such as discoverability, usability of digital spaces, and creative content and storytelling, it provides a comprehensive reference for anyone looking to enter or working in digital content in the cultural sector.