Journalism today is an upcoming and a popular career with bright prospects. This book captures the scintillating thrill, sensational excitement, and vivacious action associated with journalism. The career-seekers find it difficult to gain the basic knowledge and the nitty-gritty of this highly dynamic life. To fulfil the curiosity of the subject this book has come up as a solution and has gained immense popularity solely because it is a comprehensive book which deals with all aspects of media. The book envelops all the facets and streams related to journalism in a succinct presentation. It serves well the novices, students and practitioners alike and works as a fundamental, illuminative and informative text bearing all scholastic qualities. Anyone interested in journalism, mass communication, media, advertising or public relations would find this book educative and helpful.