In Understanding the Social in Social Media, business coach Taylor Ellwood discusses the importance of being social on social media and how social behavior can be a successful way to market to your audience. While social media is a marketing platform, it also is so much more, but what many professionals and businesses miss out on is cultivating the relationships they form on social media into business relationships that can help them grow business or prosper in their career. You will learn the following: How to write invitations that get you in the door with someone, instead of just becoming a number. The importance of developing social media policies. The difference between good and bad social media behavior What being social really means and how it can impact your Return On Investment Just being on social media isn't enough. Learn how to be successfully social and watch as it changes your social media connections into business connections that grow your business