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Unfolding The Napkin

Autor Dan Roam
en Limba Engleză Paperback – 28 dec 2009
An original workbook companion to the acclaimed business bestseller The Back of the Napkin Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle. The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from I can't draw to Here is the picture I drew that I think will save the world. The workbook teaches readers how to: ÛImprove their three built-in visual problem solving tools. ÛApply the four-step visual thinking process (look-see-imagine-show) in any business situation. ÛInstantly improve their visual imaginations. ÛLearn how to recognize the type of problem to choose the best visual solution. If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
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Specificații

ISBN-13: 9781591843191
ISBN-10: 1591843197
Pagini: 320
Ilustrații: illustrations throughout
Dimensiuni: 203 x 254 x 23 mm
Greutate: 0.57 kg
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării:United States