Unified Theory of Business Strategy (UTBS)


Successful businesses require strategic thinking, well-formulated goals and a clear approach to implementation. These are widely accepted as essential to business success. But describing these factors is not the same as making them happen.


What corporate executives and business owners increasingly need is a practical, workable approach to business strategy that is supported by theory (but not drowned in it). That is where this book comes in.


In Unified Theory of Business Strategy, Dr Rod Samimi combines theory and practice to give readers a solid understanding of how to formulate and implement a pragmatic business strategy. It includes a theoretical framework and applied interpretations, plus a detailed guide for compiling business plans. Using the Sentinel 9 multidisciplinary approach, the book configures an innovative way to look at business strategy.