This volume represents research papers prepared in conjunction with the University-Business Forum held in Tallinn at the University of Technology on 22nd of February 2011. The conference was organised by Tallinn School of Economics and Business Administration with support of Baltic-German University Liaison Offi ce in Riga, and Wismar Business School, Germany. This collection of studies provides information, opinions, and research that should be of value to practitioners, academics, and students.