Unlocking the Customer Value Chain
Autor Greg Piechota, Thales S. Teixeiraen Limba Engleză Hardback – 18 feb 2019
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Specificații
ISBN-13: 9781524763084
ISBN-10: 152476308X
Pagini: 352
Ilustrații: 45 charts
Dimensiuni: 159 x 244 x 35 mm
Greutate: 0.57 kg
Editura: RANDOM HOUSE USA INC
ISBN-10: 152476308X
Pagini: 352
Ilustrații: 45 charts
Dimensiuni: 159 x 244 x 35 mm
Greutate: 0.57 kg
Editura: RANDOM HOUSE USA INC
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Notă biografică
Thales Teixeira is the Lumry Family Associate Professor of Business Administration at HBS. His work has been published widely in scholarly journals such as Journal of Advertising Research, Journal of Marketing Research, and Marketing Science, as well as in Forbes, the Economist, the New York Times, and Harvard Business Review. Before joining HBS, Teixeira consulted with Microsoft, HP, and Prudential, and he has given stragetic counsel to Nike, Unilever, and countless tech startups.