Tools, tips, and proven techniques to lift your service higher. Lift your service UP Increase service value Add more to your customers and your bottom line. (Chapter 2 unlocks the value.) Explore spectacular service Discover what's beyond the extra mile. (Chapter 4 reveals the secrets.) Build your service culture Attract great customers--and staff. (Study Chapter 6 to keep them.) Solve the crossword puzzles Find loyalty, passion, and profits. (Every chapter has the clues. Chapter 9 has all the answers.)