Upside-Down, Inside-Out, and Backwards Marketing

In the cutthroat world of the building trades, contractors must grab every advantage they can in order to survive. Doing a superb job is the minimum expectation these days, so having the right marketing strategies to delight and astonish your clients can make or break a business. In "Upside-Down, Inside-Out, and Backwards Marketing," author Bernie Heer gives contractors an easy-to-follow and informative guide to marketing.

With sections devoted to upside-down marketing, inside-out marketing, and backwards marketing, the author lays out the fundamental elements behind these concepts, explores how to best show a company's inside reality to the outside world, and gives detailed strategies to help increase leads, sales, and revenues. In the final section, he then offers specific ways to apply these strategies to help a business reach its full potential.

Filled with priceless advice and wisdom gleaned from years of practical experience, this book is an invaluable addition to the library of any building contractor looking to expand his or her marketing base and increase sales and profits.